Current Situation
Proliferation of sources of data are causing information overload.
Goals and Objectives
Sales and marketing teams must understand prescribing habits and preferences by geography, specialty, and HCP. Different roles within life science companies need the flexibility to customize the data they access frequently
Technology Deployed
Analytics tools can identify key opinion leaders for LS companies and identify brand awareness and sentiment through social listening. Using artificial intelligence and machine learning, systems can present the information most frequently requested by users, customized for various roles
Use Case Summary
Life science companies will improve sales and marketing effectiveness by joining omni-channel CRM capabilities with HCP, Rx, and KOL data using analytics and AI