Many digital marketing campaigns are separated from in-person ones and are developed with either customer segmentation or general information, without truly tailored offers. This leads to imprecise targeting, wasted expense, and a significant lag from campaign design to distribution of content.
Goals and Objectives
Make digital marketing responsive, geographically relevant, and more interactive with individualized two-way capabilities. Inform the customer about the bank’s offerings and integrate it into the omni-experience so that staff spends less time gathering information about customers and more time selling.
Real-time data and analytics to respond to changing needs, mobile/Wi-Fi beacon technology in the branch as needed, 5G (future state), feedback technology to measure usage and response rates across omni-channel, and access to and integration of third-party data sources
Use Case Summary
Customers can receive digital offers tailored to their immediate needs over any digital channel, increasing loyalty and wallet share. Digital-first customers will expect nothing less and will easily shift loyalty to other institutions that can provide them exactly what they need on the platform of choice.