Most marketing at the bank branch tends to be generalized and homogenous based on centralized design aligning to marketing collateral and calendar. This leads to imprecise targeting, wasted expense, and a significant lag from campaign design to distribution of materials.
Goals and Objectives
Make marketing at the branch more interactive with targeted capabilities. Modify marketing collateral to be specific to a location and customer base instead of centrally driven. Inform the customer about bank’s offerings so that staff spends less time gathering information about customers and more time selling.
Real-time data and analytics to respond to changing needs, edge applications and data collection, mobile/Wi-Fi beacon technology in branch, 5G (future state), digital marketing signage, and feedback technology to measure usage and response rates
Use Case Summary
Customers in the branch who received offers tailored to their immediate needs on their own devices will be more loyal and will increase wallet share. The branch is an excellent place to showcase technology aimed at providing these individualized offers.