Digital Mission

Energy as a Service

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Connected Customer Customer Transparency

Personalized Marketing

Current Situation

Manufacturers and retailers independently create consumer segment profiles and do very little coordination in bringing consumers through their product purchase and use ‘journey’.

Goals and Objectives

The objectives are higher conversion rates of prospective buyers, higher revenue, and higher levels of customer satisfaction and greater customer loyalty.

Technology Deployed

Industry cloud, cognitive, social, and mobile

Use Case Summary

A consumer activity repository (CAR) can be shared by BOVC manufacturers and retailers. There will also be the ability to determine and deliver the next best action for the sales process regardless of the point of interaction (store commerce website, manufacturer website).

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