Manufacturers and retailers independently create consumer segment profiles and do very little coordination in bringing consumers through their product purchase and use ‘journey’.
Goals and Objectives
The objectives are higher conversion rates of prospective buyers, higher revenue, and higher levels of customer satisfaction and greater customer loyalty.
Industry cloud, cognitive, social, and mobile
Use Case Summary
A consumer activity repository (CAR) can be shared by BOVC manufacturers and retailers. There will also be the ability to determine and deliver the next best action for the sales process regardless of the point of interaction (store commerce website, manufacturer website).