Students who show interest are recruited to apply to the institution through social media, events, and so forth. Institution has limited the ability to identify and recruit students who have not sought it out.
Goals and Objectives
Reach out proactively to high-potential academic applicants by identifying them early and according to specific interests.
Big data and analytics and limited application of artificial intelligence
Use Case Summary
Using data from multiple sources (social media, private data, etc.), high potential students are identified and proactively invited to apply to or visit the institution.