Current Situation
Both digital and physical product customization are based on a limited set of options that have been preselected by the brand and by the available inventory.
Goals and Objectives
Providing a broader set of product customizations and personalizations to the customer for both physical and digital products increases the customer experience and satisfaction.
Technology Deployed
Cloud, industry cloud, IoT, prescriptive trade-off analytics, artificial intelligence, machine learning, blockchain, 3D printing, and 3D product virtualization and customization
Use Case Summary
Customer-driven customization of products is enabled through digital and physical properties.