Product portfolios are generally micromanaged by product managers without a great deal of holistic oversight.
Goals and Objectives
Improve profitability and SKU gross margin by balancing portfolio.
Social, BDA, IoT, cognitive, and mobile
Use Case Summary
There are tools informed by material and supplier costing information as well as real-time sales and consumption to evaluate optimal portfolio as the market moves to digital and personalization. Ideation is connected to PPM.