Digital Mission

Engaging Consumer Experience At Scale

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Innovation Acceleration Omni-Source Innovation

Product Portfolio Management

Current Situation

Product portfolios are generally micromanaged by product managers without a great deal of holistic oversight.

Goals and Objectives

Improve profitability and SKU gross margin by balancing portfolio.

Technology Deployed

Social, BDA, IoT, cognitive, and mobile

Use Case Summary

There are tools informed by material and supplier costing information as well as real-time sales and consumption to evaluate optimal portfolio as the market moves to digital and personalization. Ideation is connected to PPM.

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