Traditional intranets are giving way to applications with real-time push notifications to reach employees and contract workers with an array of engagement, sharing, and community features that work on any device.
Goals and Objectives
Employee engagement is becoming a key to attracting and retaining employees. Employees expect to learn about corporate news the same way they learn about news events: notifications to their mobile device(s). Some feature sharing of certain content to the employee’s social media accounts will reach new prospects.
Enterprise social networks (enterprise communities) or employee advocacy applications create the single source of truth that corporate communications needs while enabling feedback and even sharing to employee social media accounts on selected posts.
Use Case Summary
The rapid change of digital expectations of the average person — and the average employee — is driving enterprises to create more mobile, intuitive, and tech-savvy ways of informing and engaging employees.