Digital Mission

Engaging Consumer Experience At Scale

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Omni-Experience Consumer / Customer Engagement Omni-Channel Trade Promotion

Seamless Trade and Consumer

Current Situation

There are generally discrete and distinct buckets of money and consumer promotion owned by marketing, trade by sales.

Goals and Objectives

As the practical notion of consumer and customer blurs, BOVC needs the ability to optimize funding across multiple vehicles and constituents, improving utilization and performance.

Technology Deployed

BDA, cloud, cognitive, and mobile

Use Case Summary

Cloud-based platforms enable seamless management of total funds and links existing plans with what if scenario for opportunistic promotions.

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