There are generally discrete and distinct buckets of money and consumer promotion owned by marketing, trade by sales.
Goals and Objectives
As the practical notion of consumer and customer blurs, BOVC needs the ability to optimize funding across multiple vehicles and constituents, improving utilization and performance.
BDA, cloud, cognitive, and mobile
Use Case Summary
Cloud-based platforms enable seamless management of total funds and links existing plans with what if scenario for opportunistic promotions.