Current Situation
Customer data is protected at a level below secure and is often subject to breaches, loss, and/or misuse, with little accountability to the company holding the data.
Goals and Objectives
Provide understanding to the customers about the use and protection of their data before, during, and after various forms of trust-based marketing technologies and programs are deployed.
Technology Deployed
Mobility, cloud, multifactor authentication, biometric authentication, application programming interfaces (APIs), mobile apps, mobile devices, and payment devices
Use Case Summary
Customer data is securely held by either the company or a third party, employed only when necessary, cataloged, understood, and protected by advanced security measures.