Customer content subscription and consumption data is rooted in siloed departments and service offerings and only a few companies have merged their digital units with the core business so that the data can be easily accessible and utilized across all departments.
Goals and Objectives
Enables the collection of customer data across all subscription platforms, enterprises, partners, and social media sources and leverage analytics to deliver content and services most suitable for the customer
Cloud, advanced statistical predictive and optimization analytics, sentiment and behavioral modelling, other AI tools, high-scale database applications, data lakes, data management platforms, and natural language processing
Use Case Summary
A single-customer view enables media and entertainment companies to uniformly collect, store, share, and analyze data collected from their customers on every subscription platform so that they can target and personalize to enhance customer engagement.