Digital Mission

Smart Cities & Communities

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Economic Development and Civic Engagement Smart Ecosystems

Smart Stadiums

Current Situation

Stadiums are important attractions in many cities, drawing large crowds, creating jobs, and providing additional revenue to
many local businesses. Many stadiums are supported by the city with tax incentives and other deals that make it important for a city to get a return on the investment with a connected and interactive attendee experience.

Goals and Objectives

The goal is to provide a stadium experience that increases visitors, concession sales, season ticket holders, and sponsorships. A key revenue source for stadiums are concessions sales from food, drinks, and clothing and other fan novelties.

Technology Deployed

Broadband wireless connectivity, Bluetooth beacons, digital displays and kiosks, sensors, radar, mobile apps, social media, cloud computing, analytics, and real-time operations center, AR/VR, digital content management, video cameras, and real-time operations center

Use Case Summary

Smart stadiums use the latest in connected technologies to provide a better visitor experience. With digital displays and mobile apps, fans can get real-time access to stats, immediate replays, parking and seat routing, directions to closest and least busy bathrooms, inseat ordering, and concessions directions, with alerts, promotions, and coupons.

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