Current Situation
Customers are relational and have the ability to influence other customers, yet brands have a limited understanding of customer influence in their social circles and communities.
Goals and Objectives
Brands are able to understand the influence halo of a customer based upon AI-discerned personality and behavioral patterns that can measure, reach, and then design influence efforts that are in alignment with personality and community and result in improved experiences.
Technology Deployed
Cloud, machine learning, natural language processing, personality, behavioral, and conversational tone analytics and social network analytics
Use Case Summary
Target and amplify broadcast marketing and advertising through social influence channels, reaching precisely defined target audiences.