Social channel marketing campaign decisions are informed by limited experience, data, and gut feel with broad target audiences, resulting in low audience reach.
Goals and Objectives
Offer brand marketing and product sales campaigns that identify audiences via identified patterns including personality and behavioral and reach them via an influencer whose personality and content align with and appeal to the target audience to increasing engagement, sales, and bottom-line revenue.
Cloud platforms for data management and analytics; customer data networks; machine learning; natural language processing; personality, behavioral, and conversational tone analytics; social network analytics; and predictive and next-best-action analytics
Use Case Summary
Traditional marketing and advertising are targeted and amplified through social channel–based marketing and advertising that reach defined target audiences.