Social marketing campaign decisions are informed by experiential gut feel with limited data on influencers’ reach to target audiences, resulting in low audience reach, low return on social marketing budgets, and poor budget allocation.
Goals and Objectives
Brand marketing and product sales campaigns identify audiences via AI-discerned personality and behavioral patterns and reach them via influencers whose personality and content align with and reach the target audience to increase engagement and sales funnel volume and velocity.
Cloud platforms for data management and analytics, customer data networks, machine learning, natural language processing, personality, behavioral, and conversational tone analytics, social network analytics, predictive and next-best-action analytics
Use Case Summary
Amplify traditional broadcast marketing and advertising through social influence channels reaching precisely defined target audiences to improve return on total marketing investment across channels