Current Situation
Suggestion engines are used ad hoc as options to life science CRM systems.
Goals and Objectives
Increase effectiveness and impact of engagement with HCPs and HCOs across commercial and medical functions through digital and interpersonal channels.
Technology Deployed
Technology deployed is mobile devices using cloud-based applications for HCPs and life science commercial reps. Analytics and AI access multiple platforms and sources of data to provide insights and suggested next actions. Robotic process automation (RPA) can automate delivery of electronic channel content.
Use Case Summary
Life science companies can enhance productivity and impact of commercial and medical engagement through multiple channels by accessing CRM, Rx, customer and affiliation master data to provide next best actions for reps and other employees.