Digital Mission

Experiential Retail

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Retail Business Innovation Data-Driven Revenue Opportunities

Targeted Online Advertising — Retail Media Network

Current Situation

Retailers find that offering data monetization of current customer information specific to the retailer can be used to offer targeted online advertising to brands and CPGs that seek access to customers and increase brand awareness, loyalty, and purchases.

Goals and Objectives

Generate additional revenue stream with data monetization from loyalty programs, customer profiles, transaction logs, and payments.

Technology Deployed

Data warehousing, integration tools, demand-side platforms, CDPs, sell-side platforms, ad servers

Use Case Summary

Additional revenue streams based on developed creative and copy tied to brand/CPG-sponsored products based on retailer online traffic and targeted positioning of digital ads

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