Retailers find that offering data monetization of current customer information specific to the retailer can be used to offer targeted online advertising to brands and CPGs that seek access to customers and increase brand awareness, loyalty, and purchases.
Goals and Objectives
Generate additional revenue stream with data monetization from loyalty programs, customer profiles, transaction logs, and payments.
Data warehousing, integration tools, demand-side platforms, CDPs, sell-side platforms, ad servers
Use Case Summary
Additional revenue streams based on developed creative and copy tied to brand/CPG-sponsored products based on retailer online traffic and targeted positioning of digital ads