Current Situation
Lack of consistent customer data across critical channels limiting effectiveness of sales interactions
Goals and Objectives
Use AI/analytics to better understand customer, prospect, or business needs and to enable a more targeted sales and/or marketing initiative that accounts for customers’ unique requirements
Technology Deployed
CPQ; dedicated lead management solution; customer relationship management platform integrated with email, voice, and related customer contact systems; customer journey management solution and strategy
Use Case Summary
Deliver more targeted sales experiences to customer using data and analytics to drive aligned products and services to increase prospect interest and service uptake rate