Digital Mission

Support and Enable Diverse, Connected Communities

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Customer Experience Management Customer Journey Management

Targeted Sales Engagement With Personalization

Current Situation

Lack of consistent customer data across critical channels limiting effectiveness of sales interactions

Goals and Objectives

Use AI/analytics to better understand customer, prospect, or business needs and to enable a more targeted sales and/or marketing initiative that accounts for customers’ unique requirements

Technology Deployed

CPQ; dedicated lead management solution; customer relationship management platform integrated with email, voice, and related customer contact systems; customer journey management solution and strategy

Use Case Summary

Deliver more targeted sales experiences to customer using data and analytics to drive aligned products and services to increase prospect interest and service uptake rate

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