Current Situation
Hospitality and travel organizations find that offering data monetization of current customer information specific to the hospitality/travel provider can be used to offer targeted online advertising to brands and services that seek access to guests and increase brand awareness, loyalty, and purchases/bookings.
Goals and Objectives
Generate additional revenue stream with data monetization from loyalty programs, customer profiles, transaction logs, and payments.
Technology Deployed
Data warehousing, integration tools, demand-side platforms, CDPs, sell-side platforms, and ad servers
Use Case Summary
Additional revenue streams based on developed creative and copy tied to brand/CPG-sponsored products based on hospitality/travel provider’s online traffic and targeted positioning of digital ads.