Many digital marketing campaigns are separated from in person ones, and are developed with either customer segmentation or general information without truly tailored offers. This leads to imprecise targeting, wasted expense, and a significant lag from campaign design to distribution of content.
Goals and Objectives
Make digital marketing responsive, geographically relevant and more interactive with individualized two-way capabilities. Inform the customer about bank’s offerings and integrate into omni-experience so staff spend less time gathering information about customers and more time selling.
Real-time data and analytics to respond to changing needs. Mobile / WiFi beacon technology in branch as needed. Feedback technology to measure usage and response rates across omni-channel.
Use Case Summary
Customers can receive digital offers tailored to their immediate needs over any digital channel, increasing loyalty and wallet share. Digital first customers will expect nothing less and will easily shift loyalty to other institutions who can provide them exactly what they need on the platform of choice.