Most marketing at the bank branch tends to be paper-based and homogenous based on centralized design and printing of the marketing collateral. This leads to imprecise targeting, wasted expense, and a significant lag from campaign design to distribution of materials.
Goals and Objectives
Make marketing at the branch more interactive with targeted capabilities. Modify marketing collateral on specific location and customer base instead of centrally driven. Inform the customer about bank’s offerings so staff spend less time gathering information about customers and more time selling.
- Real-time data and analytics to respond to changing needs
- Mobile / WiFi beacon technology in branch
- Digital marketing signage
- Feedback technology to measure usage and response rates
Use Case Summary
Customers in the branch who received offers tailored to their immediate needs on their own devices will be more loyal and will increase wallet share. The branch is an excellent place to showcase technology aimed at providing these individualized offers.