B2B and B2C sellers have historically focused on standing up digital commerce “stores” for specific digital endpoints. When new endpoints arise, businesses are forced to go back to the drawing board to enable commerce. This approach will only increase in the future, putting a strain on sellers’ IT efforts and resulting in differentiated commerce experiences for customers across different channels.
Goals and Objectives
Transactions should be supported on all current and future customer endpoints. IT costs associated with replatforming the commerce engine should be lowered. Friction for customers that wish to make a purchase should be reduced.
A decoupled digital commerce engine that can support any customer endpoint by leveraging a RESTful API layer; responsive web store design that adapts to wide ranges of endpoints
Use Case Summary
Regardless of future endpoints, a customer will be able to engage with the organization’s product catalog and make purchases resulting in interface-free commerce, where customers receive personalized products and services without needing to search, exists.