Internal users, partners, or customers share key learnings in “walled garden communities” across all devices. Alternatively, in the absence of well-run communities, they develop their own in private groups on public social platforms.
Goals and Objectives
Increase the customer and partner experience and loyalty by enabling online communities for self-support, facilitated support, ideation, and service product improvements.
As partners and customers can now create their own communities on LinkedIn and Facebook, companies are deploying online community platforms, often integrated with their CRM or collaboration platform to generate greater insights.
Use Case Summary
Increase voice and video discussions alongside of text community discussions. Integrate to other social systems for integrated voice of user (customer, partner, employee) integration to workflows. Image recognition assists throughout.