Digital Mission

Engaging Consumer Experience At Scale

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Innovation Acceleration Innovation Platform

Vitality/Stability (Horizon 1 and 2)

Current Situation

Balancing new products (horizon 2 innovation) with line extensions (horizon 1 innovation) proves to be problematic. There are not enough net-new products to meet business goals.

Goals and Objectives

The objectives are higher levels of design effectiveness, faster time to market, and lower development costs.

Technology Deployed

AR/VR, BDA, and cloud

Use Case Summary

An integrated model (or digital twin) of every product will be designed, produced, and maintained by the company. There are full SKU performance capability and product context.

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