Balancing new products (horizon 2 innovation) with line extensions (horizon 1 innovation) proves to be problematic. There are not enough net-new products to meet business goals.
Goals and Objectives
The objectives are higher levels of design effectiveness, faster time to market, and lower development costs.
AR/VR, BDA, and cloud
Use Case Summary
An integrated model (or digital twin) of every product will be designed, produced, and maintained by the company. There are full SKU performance capability and product context.