Brand understanding of the customer’s expectations, preferences, and dislikes is limited to only direct interactions with the brand and is often at a collective level or not tracked at all.
Goals and Objectives
Information would be collected beyond the basic information that is more relational and that would support improved customer interactions and experiences.
Data management systems, analytics, artificial intelligence, and other technologies and services to extract a better understanding of the customer
Use Case Summary
Understand the customer, beyond transactional data, including relational data and information that would inform and influence future relational and satisfying interactions and experiences.