Financial and product aspects of assortments and categories take precedence with some regard for micro-space constraints but only with subsequent (secondary) regard for macro-space allocation, landed cost on the shelf, and lifecycle pricing and promotion tactics with capital allocation made within not across categories and in-store range and investment localization disconnected from online endless aisle strategies.
Goals and Objectives
Assortments and categories are managed as lifecycle portfolios of multifacted offers inclusive of product, price, promotion, placement, and proximity attributes based on unified endless aisles across stores and digital channels and aware of market saturation of competitors’ offers. Localization of portfolios proportionally based on buying propensities of shopper segments. Space optimized for financial performance and landed cost of supply.
Cloud, industry cloud, prescriptive trade-off analytics, visual AI, IoT, predictive personality insights, reasoning through market and competitive content
Use Case Summary
Transform merchandise assortment planning, buying, pricing, allocation to continuous optimization of merchandise and demand generation investment portfolio