Current Situation
Financial and product aspects of assortments and categories take precedence with some regard for micro space constraints but only with subsequent (secondary) regard for macrospace allocation, landed cost on the shelf, and life-cycle pricing and promotion tactics with capital allocation made within, and not across, categories and in-store range, and investment localization disconnected from online endless aisle strategies.
Goals and Objectives
Assortments and categories are managed as portfolios of merchandise inclusive of product, price, promotion, and placement. Assortments are optimized based on attributes, customer segments, store location, channel, and overall local market demand.
Technology Deployed
Cloud, industry cloud, prescriptive trade-off analytics, visual AI, IoT, and predictive personality insights; reasoning through market and competitive content; multicloud management; and integrated/autonomous network infrastructure
Use Case Summary
Transform merchandise assortment planning, buying, pricing, and allocation to a continuous optimization of merchandise and demand generation investment portfolio.