Digital Mission

Experiential Retail

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Curated Merchandise Life-Cycle Management Curated Product Assortment and Positioning

Assortment Optimization

Current Situation

Financial and product aspects of assortments and categories take precedence with some regard for microspace constraints, but only with subsequent (secondary) regard for macrospace allocation, landed cost on the shelf, and life-cycle pricing and promotion tactics, with capital allocation made within, and not across, categories and in-store range and investment localization disconnected from online endless aisle strategies.

 

 

Goals and Objectives

Assortments and categories are managed as life-cycle portfolios of multifaceted offers inclusive of product, price, promotion, placement, sustainability, and proximity attributes based on unified endless aisles across stores and digital channels and aware of the market saturation of competitors’ offers. Customer buying propensities (attributes, localization, and landed cost of supply) influence space and assortment decisions.

Technology Deployed

Cloud, industry cloud, prescriptive trade-off analytics, visual AI, IoT, and predictive personality insights; reasoning through market and competitive content; multicloud management; and network/autonomous network infrastructure

Use Case Summary

Assortment optimization transforms merchandise assortment planning, buying, pricing, and allocation to a continuous optimization of merchandise and demand generation investment portfolio.

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