Visual search use of AR/VR is being deployed by several early-moving and forward-looking retailers. Machine vision and attribute discovery technologies are rapidly maturing. Use cases are coming into focus and with them the business cases for scaling.
Goals and Objectives
Use visual search with visual attribute discovery to create more on-target search results, allowing the customer to discover other products based on looks and complemented by materials, construction, design, and so forth. Images become a dominant search term supported by gesture and touch support.
AR/VR, mobile consumer apps, SEO, advanced image/content analytics, video, 3D virtualization, photo-realistic rendering, mobile infrastructure and MDM/UEM, hybrid multicloud management, serverless computing, high-performance distributed/scale-out storage, 5G connectivity, and edge infrastructure
Use Case Summary
Expand the customer’s options for finding products, where image is more familiar or appropriate for search and to provide a real-time contextual and immersive understanding of the products’ use in the stream of life.