Contextualization is based on location and day/time, maybe weather, and purchasing patterns.
Goals and Objectives
Contextualization is informed by data about the person and the dynamic state of his/her world based on what is happening, said, needed, and expected “now” in the context of achieving the retailer’s goals for the relationship, campaign, and message.
Cloud, IoT, time-stamped geo-spatial analytics, unstructured data analytics, ingestion of worldhood data sources, customer journey analytics, natural language processing, predictive behavioral analytics, natural language expression, trade-off analytics
Use Case Summary
Align customer dialogue to the roles, behaviors, and location of the person who needs, buys, and uses the retailer’s products in the context of the person’s current world