Capital markets product development is typically driven by perceived needs and assumed motivations, both imprecise measures of potential customer value. Explosive growth in customer data has revealed opportunities to develop innovative products based on data inferences hidden from the human eye.
Goals and Objectives
Identify hard-to-detect but impactful patterns in customer behavior using intelligent technologies to develop new, or modify existing, financial products and services. Apply learnings to innovate across product delivery and customer service.
Artificial intelligence, machine learning, Big Data, and analytics
Use Case Summary
The application of data insights provided by advanced technologies to the process of designing and distributing products and services represents an important opportunity for innovation in the capital markets.