Digital Mission

Digital First Capital Markets

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Innovation and Modernization Advanced Data Management

Data-driven Product Innovation

Current Situation

Capital markets product development is typically driven by perceived needs and assumed motivations, both imprecise measures of potential customer value. Explosive growth in customer data has revealed opportunities to develop innovative products based on data inferences hidden from the human eye.

Goals and Objectives

Identify hard-to-detect but impactful patterns in customer behavior using intelligent technologies to develop new, or modify existing, financial products and services. Apply learnings to innovate across product delivery and customer service.

Technology Deployed

Artificial intelligence, machine learning, Big Data, and analytics

Use Case Summary

The application of data insights provided by advanced technologies to the process of designing and distributing products and services represents an important opportunity for innovation in the capital markets.

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