Associates are underserved with know-how and performance metrics and store labor budgeted and scheduled as a cost, not revenue-generator. Customers counted but interactions with merchandise, screens, displays, and associates not understood and little consideration of upstream offers presented. Limited guidance to improve associate behavior’s impact on conversion, transaction value, and customer satisfaction.
Goals and Objectives
Build and maintain systems and processes that enable associates to engage shoppers with the right behaviors, knowledge, and strategies to excede expectations, build brand loyalty, and increase conversion rates and transaction values. Design, adopt, and execute optimal engagement processes, know-how, behaviors, environments, and metrics uniformly chain-wide.
Cloud, machine learning, visual AI analytics, IoT, behavioral analytics, real-time prescriptive next best action analytics.
Use Case Summary
Gain deeper understanding of human interactions in the last mile of omni-channel retailing to improve impact of budgeting, role, measurement, and behaviors of store associates on conversion rates, transaction values, and customer experience.