Connected interactions are limited to ESLs in some retailers, while smart shelves, fitting rooms, advanced video, and AR/VR primarily are in pilots.
Goals and Objectives
Enable customers and associates to access and execute against expanded connected store data sets and tools. Tools include visualization of different clothing and accessory choices, product information, and live interaction with sales associates. Also provide customers the option to initiate and complete the purchase from within the fitting room.
ESLs, displays, QR code, smart mirrors, AR/VR, in-store networking, Wi-Fi/Li-Fi, mobile consumer apps, omni-channel commerce, RFID, 5G connectivity, multicloud management, SDN/autonomous network infrastructure, and edge infrastructure
Use Case Summary
Solutions including mobile apps, smart displays and fitting rooms, and digital product codes provide customers an interactive experience that informs buying and usage satisfaction and empowers associates to better assist shoppers.