Connected interactions in limited deployments and in various forms. ESL’s are fully deployed in some retailers. Smart shelves, fitting rooms, advanced video and AR / VR primarily in pilots.
Goals and Objectives
Enable customers to visualize different clothing and accessory choices, access product information, and communicate with sales associates. Also provide customers the option to initiate and complete the purchase from within the fitting room.
Smart mirrors, AR/VR, in-store networking, WiFi/LiFi, mobile consumer apps, omni-channel commerce, and RFID
Use Case Summary
There are mobile applications, smart fitting rooms, digital product codes that when AR / VR enabled, provide customers an interactive experience that informs buying and usage satisfaction.