Traditional donor programs don’t have a 360-degree, in-depth view into donors beyond finances, including board affiliations and charitable interests, and as such may miss opportunities.
Goals and Objectives
Increase the success ratio in attracting high-potential donors, expand the giving of existing donors, and ensure a steady flow of funding/support to the institution.
Social media scanning, web scraping, big data analytics, shared data with intelligent event management, student recruitment and other systems
Use Case Summary
The functional donor analytics system should identify high-potential donors and provide deep insights on prospective and existing donors and propensity to donate.