Buy-and-pay points are disconnected, making for a linear buy-and-pay process that has latencies and unnecessary friction points and does not leverage the connected social and mobile technologies that the consumer uses during the customer journey.
Goals and Objectives
The purchase and fulfillment process is fast, easy, and convenient and leverages connected customer journey points via social, chat, visual, and voice technologies while offering speed of purchase, convenience, multiple delivery options, and explicit, easy-to-manage return policies.
Omni-channel cart/order, digital payments, social media commerce, IoT and voice-enabled bots, chatbots, one-click buttons, open APIs, and CI/CD platforms
Use Case Summary
Provide mechanisms to buy and pay anywhere conveniently and securely throughout the customer journey and in the stream of life by decoupling the presentation layer from the ecommerce platform for more flexibility in content management and delivery, UX, and even SEO.