Current Situation
Retailers find that offering data monetization of current customer information specific to the retailer can be used to offer in-store advertising to brands and CPGs that seek access to customers and increase brand awareness, loyalty, and purchases.
Goals and Objectives
Generate additional revenue stream with data monetization from loyalty programs, customer profiles, transaction logs, and payments.
Technology Deployed
Data warehousing, integration tools, sell-side platforms, in-store IoT
Use Case Summary
Additional revenue streams based on developed creative and copy tied to brand/CPG-sponsored products based on retailer footfall and targeted positioning of digital ads in automated digital signage