Traditional video advertising offers different opportunities to include product discovery and purchase options. However, there still are frictions in the overall video-based experience, and the content might be outdated compared with actual offerings availability.
Goals and Objectives
Live streaming offers the opportunity to engage customers around a real-time product discovery and purchase experience that is shared with the reference digital community on the hosting platform. The type of live video content can vary from pure product demonstration to narration-based approaches. Product availability is integrated in real time to inventory systems of record.
Mobile apps, loyalty apps, 5G connectivity, social media platforms integration and management, and real-time inventory management
Use Case Summary
Participants of the live streaming can share their reactions and comments publicly in real time and can purchase products as they are made available on screen.