Stores are acknowledging that customer have mobile technology and are using this technology throughout the customer journey but are not capitalizing on this as a sales channel, enabling mobile shopping for their customers.
Goals and Objectives
Provide the capability for customers to connect frictionlessly within the store, access a mobile optimized retail app to continue or complete their customer journey, be guided through the store, search for products, receive retail offers on their mobile device, access and use loyalty points, and complete the purchases.
MDM/UEM, mobile content management (MCM), Wi-Fi, 5G connectivity, mobile security, wayfinding, retail mobile app, loyalty solutions, and mobile wallet
Use Case Summary
The retailer has optimized the cross-channel customer experience to be mobile first along every customer touch point of the customer journey.