Digital Mission

Experiential Retail

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Operational Scale and Agility Operational Execution

Mobile Commerce

Current Situation

Retailers acknowledge that customers have mobile technology and are using this technology throughout the customer journey but are not optimally capitalizing on this as a sales interface by enabling mobile shopping for their customers.

Goals and Objectives

Provide the capability for customers to connect frictionlessly within the store, access a mobile-optimized retail webapp or a mobile native app to continue or complete their customer journey, be guided through the store, search for products, receive retail offers on their mobile device, access and use loyalty points, and complete their purchases.

 

Technology Deployed

MDM/UEM, mobile content management (MCM), Wi-Fi, 5G connectivity, mobile security, wayfinding, retail mobile app, loyalty solutions, and mobile wallet

 

Use Case Summary

The retailer has optimized the omni-channel customer experience according to real-time contextual customer journey models to provide mobile-first experiences across all available interfaces.

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