Retailers acknowledge that customers have mobile technology and are using this technology throughout the customer journey but are not optimally capitalizing on this as a sales interface by enabling mobile shopping for their customers.
Goals and Objectives
Provide the capability for customers to connect frictionlessly within the store, access a mobile-optimized retail webapp or a mobile native app to continue or complete their customer journey, be guided through the store, search for products, receive retail offers on their mobile device, access and use loyalty points, and complete their purchases.
MDM/UEM, mobile content management (MCM), Wi-Fi, 5G connectivity, mobile security, wayfinding, retail mobile app, loyalty solutions, and mobile wallet
Use Case Summary
The retailer has optimized the omni-channel customer experience according to real-time contextual customer journey models to provide mobile-first experiences across all available interfaces.