Digital Mission

Experiential Retail

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Operational Scale and Agility Operational Execution

Mobile Customer Engagement

Current Situation

Retailers are well along in developing mobile-based apps that customers can use to engage anywhere, anytime. More recently, retailers are also equipping sales associates with mobile clienteling and POS tools that the employee can use to engage better and more intelligently with the customer on the sales floor.

Goals and Objectives

Equip sales associates with mobile engagement and clienteling and POS apps to engage with customers conveniently where they are on the sales floor, increasing sales transactions, the size of baskets, and repeat visits.

Technology Deployed

Mobile engagement and clienteling, omni-channel commerce, inventory and price lookup, mobile payments, mobile wallets, store edge networks, wearables, other mobile apps, mobile devices, and IoT devices

Use Case Summary

A mobile-first approach to customer engagement provides multiple mobile touch points for the customer and equips the sales associate with mobile engagement and clienteling tools to engage the customer on the shop floor.

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