Stores are well along in developing mobile-based apps that customers can use to engage anywhere anytime, but are earlier in equipping the sales associate with mobile clienteling and POS tools that the sales associate can use to engage better and smarter with the customer on the sales floor.
Goals and Objectives
Equip sales associates with mobile engagement and clienteling and POS apps engage with the customers where they are and how they want on the sales floor, increasing sales transactions, size of basket, and repeat visits.
Mobile engagement and clienteling; omni-channel commerce, mobile payments, and mobile wallets; in-store networking; and wearables, other mobile apps, mobile devices, and IoT
Use Case Summary
There is the mobile-first approach to customer engagement, providing multiple mobile touch points for the customer and equipping the sales associate with mobile engagement and clienteling tools to engage the customer on the shop floor.