Current systems aspire to supporting multichannel commerce: supporting the customer journey in multiple channels: physical, online, catalog, mobile.
Goals and Objectives
Orchestrate sales and service channels (mobile-first, e-commerce, omni-channel, in-store) for optimal customer paths to purchase, sales, and service
Single commerce engine, hybrid cloud, order capture, order configuration, payment system, delivery setup, multi-cloud management, 5G, mobility infrastructure, and edge infrastructure
Use Case Summary
Enable seamless omni-channel commerce throughout the consumer journey and in the stream of life (search, discovery, buy and fullfill, and service)