Digital Mission

Experiential Retail

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Omni-Experience Customer Engagement Contextualized Experience

Omni-Channel Marketing and Advertising

Current Situation

Marketing mix modeling disconnected from one-to-one customer journey marketing, rules-based or infrequently optimized programmatic advertising bidding, imprecise return on marketing investment, retargeting disconnected from off-line transactions

Goals and Objectives

Customer communications to proactively inform and assist replaces marketing and advertising to sell paradigm, unified marketing mix and personalized (micro-segment) customer journey strategy, modeling, and tactics, rapid refresh of programmatic rules, and closed-loop retargeting in view of transactions in all channels, complemented by post-transaction communications and context-sensitive cross-sells.

Technology Deployed

Cloud, machine learning, behavioral and personality analytics, trade-off analytics, and optimization

Use Case Summary

Improve return on demand generation investments with unified management of marketing and sales funnel.

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