Students who show interest are recruited to apply to the institution, through social media, events, and so forth. Institution has limited ability to identify and recruit students who have not sought it out and provide them with personalized information.
Goals and Objectives
Reach out proactively to high-potential academic applicants by identifying them early and according to specific interests and contacting them via their preferred channels.
Customer and marketing analytics, predictive analytics, artificial intelligence (AI), CRM software, social media
Use Case Summary
Using data from multiple sources (social media, private data, etc.), students are identified and proactively invited to apply to or visit the institution.