Organizations typically rely on product and services marketing to influence candidate perception of organizational culture and career opportunities. This in a post-and-pray approach is insufficiently compelling in a tight labor market, and forces candidates to seek insight on corporate culture from unreliable sources.
Goals and Objectives
Effectively articulating and amplifying an authentic and compelling employer brand as the foundation of an always-on marketing operation aimed at attracting and engaging relevant talent personas to improve time to fill and quality of hire metrics.
This use case is supported by recruitment marketing platforms purpose-built for talent attraction and includes services from consultants to integrate and advice organizations on candidate relationship management and job marketing and advertising.
Use Case Summary
Talent acquisition teams develop a cohesive employer brand comprised of unique value propositions for specific talent personas and design marketing and advertising strategies to attract and capture the interest of prospective employees.