Current Situation
Usage of digital signage in stores have taken off, eliminating paper tags and enabling rapid change in prices, product imaging, placement in the store, and marketing messaging for in-store customers.
Goals and Objectives
Lower costs to manage change in store across assortment, prices, marketing, operational costs, and increase sustainability. Kroger is a well-known example.
Technology Deployed
ESL tech, IoT, cloud, integration software, price optimization tools
Use Case Summary
Within stores, retailers can offer dynamic pricing, sustainable electronic paperless resets of pricing, automated marketing messaging, and even lower cost of operations such as electricity costs and associate productivity.